About

The study of making magic from anything.

Witchcraftery is a founder-led creative marketing and innovation studio based in Portland, Oregon. We work with brands that know they've built something special, and are ready to make it impossible to ignore.

Every business has something hiding in it. Something the owner knows, the loyal customers feel, and the internet still can't see. Our work is to find it, name it, and build the version of your business that makes the right thing harder to miss.

Strategy, identity, web, conversion architecture. Whatever the build calls for, with a little magic from us.

You already know what makes you worth finding. We help the world see it, impossible to ignore.

We're small by design. You work directly with the people doing the thinking and the making, not an account layer and a production queue. That means faster decisions, sharper strategy, and work that actually reflects what makes your business worth finding.

Founder
Nick Wichman
Creative Director · Brand Strategist

Fifteen years building brands people remember. Creative direction at flagship-retail scale, brand leadership through an acquisition, product launches from kitchen table to big-box shelves. Strategy, video, motion design, photography, packaging. The full range, earned by doing the work.

The obsession has never changed: what makes a business worth choosing, and why can't the internet see it yet? That gap is the most expensive problem hiding in your business. It's also the most solvable.

The tools have caught up. AI and automation mean a founder-led studio can deliver what used to take a full agency team, without losing the craft. The work is faster. The thinking is sharper. The magic is still human.