Privacy Policy

Effective as of August 20, 2026.

State Privacy Rights Notice: See the State privacy rights notice section below for important information about your rights under applicable state privacy laws.

Witchcraftery LLC ("Witchcraftery," "we," "us" or "our") is a creative marketing and innovation studio providing brand strategy, website design and development, conversion rate optimization, search visibility, and creative direction services. This Privacy Policy describes how Witchcraftery processes personal information that we collect through our website at witchcraftery.io and any other digital properties that link to this Privacy Policy (collectively, the "Service").

Personal information we collect

Information you provide to us

Personal information you may provide to us through the Service includes:

Contact data, such as your first and last name, email address, and company or project name, when you submit our contact form.
Communications data based on our exchanges with you, including when you contact us through the Service, by email, or through social media.

Automatic data collection

We and our service providers may automatically log information about you, your computer or mobile device, and your interaction over time with the Service, such as:

Device data, such as your computer or mobile device's operating system type and version, browser type, screen resolution, device type, IP address, language settings, and general location information such as city, state, or geographic area.
Online activity data, such as pages you viewed, how long you spent on a page, the website you visited before browsing to the Service, navigation paths between pages, and access times and duration of access.
Attribution data, such as campaign parameters (UTM source, medium, and campaign) from the link that brought you to the Service, stored in your browser's session storage and submitted to us only if you choose to send us the contact form.

For more information concerning our automatic collection of data, please see the Tracking technologies section below and our Cookie Notice.

Tracking technologies

Some of our automatic data collection is facilitated by cookies and similar technologies. We use Google Analytics, a web analytics service provided by Google, to understand how visitors use the Service. For more information, including your choices with respect to these technologies, see our Cookie Notice.

How we use your personal information

We may use your personal information for the following purposes or as otherwise described at the time of collection:

Service delivery and operations

provide and operate the Service;
enable security features of the Service;
communicate with you about the Service, including responding to your requests, questions, and feedback; and
respond to inquiries about our services submitted through the contact form.

Service improvement and analytics

We may use your personal information to analyze your usage of the Service, improve the Service and the rest of our business, and help us understand user activity on the Service, including which pages are most and least visited and how visitors move around the Service. We use Google Analytics for this purpose. You can learn more about how Google uses data and how to prevent the use of Google Analytics relating to your use of our site in our Cookie Notice.

Compliance and protection

We may use your personal information to:

comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas, investigations, or requests from government authorities;
protect our, your, or others' rights, privacy, safety, or property (including by making and defending legal claims);
audit our internal processes for compliance with legal and contractual requirements or our internal policies;
enforce the terms and conditions that govern the Service; and
prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical, or illegal activity, including cyberattacks and identity theft.

To create aggregated, de-identified, or anonymized data

We may create aggregated, de-identified, or anonymized data from your personal information. We make personal information into de-identified or anonymized data by removing information that makes the data identifiable to you, and we will not attempt to reidentify any such data. We may use and share this aggregated, de-identified, or anonymized data for our lawful business purposes, including analyzing and improving the Service.

Retention

We generally retain personal information to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, establishing or defending legal claims, or for fraud prevention purposes. To determine the appropriate retention period, we may consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process it, whether we can achieve those purposes through other means, and applicable legal requirements.

When we no longer require the personal information we have collected about you, we may either delete it, anonymize it, or isolate it from further processing.

We may share your personal information with the following parties (or as otherwise described in this Privacy Policy or at the time of collection):

Service providers. Third parties that provide services on our behalf or help us operate the Service or our business, specifically Google (website analytics) and Vercel (hosting and form processing).
Third parties designated by you. We may share your personal information with third parties where you have instructed us or provided your consent to do so.
Professional advisors. Professional advisors, such as lawyers, auditors, bankers, and insurers, in the course of the professional services that they render to us.
Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.
Business transferees. We may disclose personal information in the context of actual or prospective business transactions (for example, the sale, transfer, or merger of all or part of our business, assets, or shares). We may also disclose your personal information to an acquirer, successor, or assignee as part of any merger, acquisition, sale of assets, or similar transaction, and/or in the event of an insolvency, bankruptcy, or receivership in which personal information is transferred to one or more third parties as one of our business assets.

Your choices

In this section, we describe the rights and choices available to all users. Users who are located in certain U.S. states can find additional information about their rights below.

Opt-out of communications. We do not maintain a marketing email list. If you receive a communication from us, it is a direct reply to an inquiry you sent. You may ask us at any time to stop corresponding with you by contacting us.
Cookies and other technologies. For information about cookies and other technologies employed by the Service and how to control them, see our Cookie Notice.
Do Not Track. Some Internet browsers may be configured to send "Do Not Track" signals to the online services that you visit. We currently do not respond to "Do Not Track" signals.
Declining to provide information. If you do not provide the information we identify as required in the contact form, we may not be able to respond to your inquiry.

Other sites and services

The Service may contain links to websites and other online services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites or online services operated by third parties, and we are not responsible for their actions. We encourage you to read the privacy policies of the other websites and online services you use.

Security

We employ technical and organizational safeguards designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies, and we cannot guarantee the security of your personal information.

International data transfer

We are headquartered in the United States and may use service providers that operate in other countries. Your personal information may be transferred to the United States or other locations where privacy laws may not be as protective as those in your state, province, or country.

Children

The Service is not intended for use by anyone under 18 years of age. If you are a parent or guardian of a child from whom you believe we have collected personal information in a manner prohibited by law, please contact us. If we learn that we have collected personal information through the Service from a child without the consent of the child's parent or guardian as required by law, we will comply with applicable legal requirements to delete the information.

Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Service. Any modifications will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). In all cases, your use of the Service after the effective date of any modified Privacy Policy indicates your acknowledgment that the modified Privacy Policy applies to your interactions with the Service and our business.

How to contact us

If you have questions about our practices or if you would like to exercise any privacy-related right that may be available to you, please contact us:

Email: hello@witchcraftery.io
Mail: Witchcraftery LLC, Portland, Oregon (full mailing address available on request)

State privacy rights notice

Except as otherwise provided, this section applies to residents of U.S. states to the extent they have privacy laws applicable to us that grant their residents the rights described below (collectively the "State Privacy Laws").

This section describes how we collect, use, and share Personal Information of residents of these states and the rights these users may have with respect to their Personal Information. Please note that not all rights listed below may be afforded to all users, and that if you are not a resident of one of these states, you may not be able to exercise these rights. In addition, we may not be able to process your request if you do not provide us with sufficient detail to allow us to confirm your identity or understand and respond to it. To verify your identity, we will match the information in your request to the information we hold, and we may ask you to confirm control of the email address associated with your inquiry.

For purposes of this section, the term "Personal Information" has the meaning given to "personal data," "personal information," or other similar terms, and "Sensitive Personal Information" has the meaning given to "sensitive personal information," "sensitive data," or other similar terms in the State Privacy Laws, except that in neither case does such term include information exempted from the scope of the State Privacy Laws.

Your privacy rights. The State Privacy Laws may provide residents with some or all of the rights listed below. However, these rights are not absolute, and some State Privacy Laws do not provide these rights to their residents. Therefore, we may decline your request in certain cases as permitted by law.

Information. You can request the following information about how we have collected and used your Personal Information: the categories of Personal Information we have collected; the categories of sources from which we collected it; the business or commercial purpose for collecting it; and the categories of third parties with which we share it.
Access. You can request a copy of the Personal Information that we have collected about you.
Appeal. You can appeal our denial of any request validly submitted.
Correction. You can ask us to correct inaccurate Personal Information that we have collected about you.
Deletion. You can ask us to delete the Personal Information that we have collected from you.
Opt-out of targeted advertising. We do not process your personal information for targeted advertising purposes.
Opt-out of profiling or automated decision-making. We do not use your Personal Information to engage in profiling or to perform automated decision-making that results in significant financial impacts, significant impacts on housing, education, employment, health care, or criminal justice, or similarly significant impacts.
Opt-out of sales of personal data. We do not sell your Personal Information within the meaning of State Privacy Laws.
Consumers under 16. We do not have actual knowledge that we collect, sell, or share the personal information of consumers under 16 years of age.
Sensitive Personal Information. We do not intentionally collect or process Sensitive Personal Information.
Nondiscrimination. You are entitled to exercise the rights described above free from discrimination as prohibited by the State Privacy Laws.

Exercising your state privacy rights. You may submit requests to exercise any of the state privacy rights listed above by emailing us at hello@witchcraftery.io.

Verification of identity; authorized agents. We may need to verify your identity in order to process your information, access, appeal, correction, or deletion requests, and we reserve the right to confirm your residency. To verify your identity, we may require a declaration under penalty of perjury or other information, where permitted by law.

Under some State Privacy Laws, you may enable an authorized agent to make a request on your behalf. However, we may need to verify your authorized agent's identity and authority to act on your behalf, and we may require written and signed permission or a valid power of attorney.

Information practices. The following describes our practices currently and during the past 12 months:

Sources and purposes. We collect the categories of personal information from the sources and use them for the business/commercial purposes described above in this Privacy Policy.
Retention. The criteria for deciding how long to retain personal information are generally based on whether such period is sufficient to fulfill the purposes for which we collected it, including complying with our legal obligations.
Deidentification. We do not attempt to reidentify deidentified information derived from personal information, except for the purpose of testing whether our deidentification processes comply with applicable law.

Personal information that we collect, use, and disclose. We have summarized the Personal Information we collect, the purposes for which we collect it, and the third parties to whom we may disclose it by reference below to both the categories defined in the "Personal information we collect" section above and the categories of Personal Information specified in the CCPA (Cal. Civ. Code §1798.140). This chart describes our practices currently and during the 12 months preceding the effective date of this Privacy Policy. Information you voluntarily provide to us, such as in free-form web forms, may contain other categories of personal information not described below.

Personal Information ("PI") we collect	CCPA statutory category	Purposes	Categories of third parties to whom we "disclose" PI for a business purpose	Categories of third parties to whom we "sell" or "share" PI
Contact data (name, email address, company/project name)	Identifiers	Responding to inquiries; service operations	Service providers (Vercel, form processing)	None — we do not sell or share PI
Communications data (messages you send us)	Identifiers; records of personal property or services	Responding to inquiries; client relationship	Service providers (Vercel, form processing)	None — we do not sell or share PI
Device data and online activity data	Internet or other electronic network activity information	Analytics; service improvement; security	Service providers (Google Analytics)	None — we do not sell or share PI
Attribution data (UTM parameters submitted with the contact form)	Internet or other electronic network activity information	Understanding how visitors find us	None	None — we do not sell or share PI

Additional information for California residents.

Shine the Light law. Under California's Shine the Light law (California Civil Code Section 1798.83), California residents may ask companies with whom they have formed a business relationship primarily for personal, family, or household purposes to provide the names of third parties to which they have disclosed certain personal information during the preceding calendar year for their own direct marketing purposes, and the categories of personal information disclosed. We do not disclose personal information to third parties for their own direct marketing purposes. You may send us requests for this information to hello@witchcraftery.io. In your request, you must include the statement "Shine the Light Request" and provide your first and last name and mailing address, and certify that you are a California resident.

Additional information for Nevada residents. Nevada residents have the right to opt out of the sale of certain personal information for monetary consideration. We do not engage in such sales. If you are a Nevada resident and would like to make a request to opt out of any potential future sales, please email hello@witchcraftery.io.

Contact us. If you have questions or concerns about our privacy policies or information practices, please contact us using the contact details set forth in the How to contact us section above.